Good strategic alignment has an amazing effect on organizational performance. People perform better when they fully understand and accept the purpose and goals of their organization, and they develop a better sense of ownership when they understand what difference they make in achieving those goals

Lack of strategic alignment is one of the major causes of organizations’ failure. Many organizations over time lose track of their key business purpose; they find it hard to answer the question: “In what business are we? Or why on earth are we doing this?”. These seem like simple questions with simple answers; in reality, however, all too many businesses have lost sight of their key business mission and purpose.

Often this is caused by growth and diversification, often by shareholder centered rather than customer-centered behavior, often because self-centered rather than customer-centered objectives of top management blur the focus. As a result of this the strategic goals, business processes, and organizational culture become misaligned, employees lose their focus, and customers lose their faith- and tragically, walk or race each other to the competition.

Winners in business are the organizations that move beyond static plans to dynamically engage in strategic thinking and creation, align hearts and minds around the chosen strategies and deliver on the same. This is the first level of alignment.

At Stratex, we go one step further with a second level of alignment; we believe and ensure that the operational and strategic actions that are put in place and cascaded into the organization must be directly derived from, and contribute to the achievement of the strategy. This starts with the resourcing of the strategic actions and then converting them into operational actions for the individuals so tasked. Any other actions should be eliminated from the organization. Finally, the measurement system is a crucial piece of the puzzle that we help you put in place and ensure works on an ongoing basis. That alignment, all the way to the delivery of strategic objectives provides a fool-proof, logic-driven, and bound system of managing your business that will deliver the results you set out in your strategic objectives or vision, in time.

We, therefore, help you achieve both the first and second-level alignment through respectively, the choice of strategy-making & communication processes, and the resource allocation and strategy execution process.